Bring out your brilliance Even Better campaign in retail throughout China
DESIGN DIRECTOR - Content Strategy, storyboards, art direction, and 360 design 2022-present
Lead art director on this ongoing amazing collaboration with the China and APAC teams for Clinique’s Even Better Clinical Dark Spot Interruptor. This product is one of Clinique’s top selling items often referred to as the “laser bottle”. We created crystalline imagery to portray the end state idea of brilliant skin, targeting dark spots at its source, deep within the skin. From developing key imagery and videos, in-store and digital guidelines and social content, this program has been executed in all throughout Asia bringing mass awareness to the product and the brand. The 2025 relaunch campaign brought 50% new recrutiment and doubled sales in the East and premiered as a 5 star program in North America.
Partnering with
Copy director: Jenny Mitschke, VP of Design: Jenn McManus, Creative Director: Liz Nolan
Talent
Photography: Key Visuals 2025 Tais Sirote and Matthew Chaves 2022-24 - Thomas Legrand, Secondary stills - Jarren Vink, Models - 2025 Tais Sirote and Betina DuToit 2023-24 Katie Mccurdy, CGI - Rezn
2025 awareness video for the East (APAC + China) market
2025 Claims video for the North America market