DESIGN DIRECTOR - Visual concept strategy, art direction, storyboards and full 360 design 2020
360 global relaunch of Clinique’s best seller serum Smart line by focusing on the emotionality of the product in balance with the history of the brand’s science. In collaboration with Meta (formerly Facebook), we ideated the concept of “Smart Never Stops” targeting women 40+ challenging perceptions of beauty as we age.
Inspiration drawn from strong and aspirational women over 40, married with Clinique science and the franchise's purple color
Shot by Dario Calmese/ people and Travis Rathbone / product 2021
Secondary product images by Darrin Haddad, Prop styling Liz Serwin Model makeup Yacine Diallo