DESIGN DIRECTOR - Visual concept strategy, storyboards, art direction, and 360 design for digital and in-store 2023
Refreshing Clinique’s iconic Happy fragrance for Spring 2023 with new photography, videos and graphics along with a special social collaboration with the viral coffee shop brand La La Land Cafe
Created with
Copy direction: Brenna McDuffie, Producer: Fannie Chan-Gao
Spent two days driving with the La La Land Cafe creative team in Dallas, TX meeting the beautiful residents on the street and giving them a Happy shout out and our Clinique signature sent. Resulting in a Clinique brand Instagram reel here and a partnered La La Land TikTok episode. Increased cross traffic on both social platforms.