concept
The modern alchemist.
It’s a new year, and the Clinique lab is waiting.
Or is it?
For with the new moon comes magic, reinventing the lab as an alchemist’s workshop.
It is an ancient-modern fusion, where beakers bubble with enchanting elixirs.
Where everyday items turn to dazzling gold.
Where the tiger’s vitality infuses every potion.
Where skin is reborn, finding eternal luminosity.
The alchemist beckons. How will you be transformed?
Awareness video
digital and social assets
Key visuals including art direction featuring the Chinese actress Gao Yuanyuan
Retail design / Shenzen, China
retail outpost in Hainan Island, China
Visual Merchandizing: Nora Mohamed, Copy director: Brenna McDuffie, Photo/video direction: Suzanne Saroff, Set styling: Sara Wacksman, Video editing: Sophia Chen, Retouching: Monarc